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Working with Creatives



Working with Creatives

Working with Creatives
MP4 | Video: 720p | Duration: 59:37 | English | Subtitles: VTT | 601.4 MB


Every business, brand, product, and service needs a strong visual identity through all media. Consequently, it's crucial that clients and creative professionals are able to work together effectively. And the key to success, as with any relationship, is communication. In this course, learn how to deal with the subjectivity, emotional pitfalls, and the occasional chaos of a creative partnership. Throughout this course, Bonnie SieglerR12;founder of respected design firms No. 17 and Eight and a HalfR12;discusses how to articulate your visual goals to a designer and set a clear, consistent direction.



Topics include:



Knowing your own taste and what you're looking for
Creating a brief
Knowing your budget
Best practices for working with designers
Giving feedback
Being a fair judge
What to do when it's not working


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