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The System: A Story of Intrigue and Market Domination

The System: A Story of Intrigue and Market Domination by Terry Waghorn and Kenneth H. Blanchard
Publisher: Perseus Publishing | ISBN: 0738208582 | edition 2003 | PDF | 256 pages | 9 mb

At its core are three basic concepts: (1) Focus: Market domination begins with the need to focus all of your energy and resources on one business and shed all others. And it shouldn't be just any old business, it should be the one in which you have or could have a unique advantage-something that customers value and competitors find difficult to copy. (2) Fortify: Choosing a unique position, however, is not enough to guarantee a sustainable competitive advantage. Eventually someone will find a way to imitate it. The challenge, therefore, is to make imitation as difficult as possible for them to do. In short, you need to fortify your position. And, (3) Foster Futurity: Regardless of how well you fortify your position, the reality is that eventually your more inspired rivals will find a way to penetrate your defenses. You need to be ready for that day when it arrives, so that when it does, your enemies will arrive only to find that you're no longer there-you've already moved on, leaving nothing but warm ashes in your wake. And the game of catch-up begins anew.

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