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Advertising Fundamentals With Jane Barratt

Advertising Fundamentals With Jane Barratt

Advertising Fundamentals With Jane Barratt
Size: 617MB | Duration: 1h 24m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Appropriate for all | Language: English

Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.

Topics include:
* Defining your audience
* Crafting your message
* Placing your ad
* Establishing a digital, competitive, and editorial presence
* Working with advertising partners
* Working with an ad agency

Advertising Fundamentals With Jane Barratt

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