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The Persona Lifecycle: Keeping People in Mind Throughout Product Design



The Persona Lifecycle: Keeping People in Mind Throughout Product Design

The Persona Lifecycle: Keeping People in Mind Throughout Product Design
English | 2006 | ISBN: 0125662513 | 744 pages | PDF | 20 MB

Personas are powerful design tools, which are that much more dangerous if they are grounded in weak methodology. Pruitt and Adlin show you how to do personas right and how to base them on real user data. Follow their advice or risk disaster

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